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4 Tips to Make Your Professional Membership Work for You
You’ve joined a professional group; now what? Getting the most out of your professional association is the ultimate goal when you joined. However, now you’ve paid your dues and don’t know how to...
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Unaligned Expectations Impact Repeat and Referral Business
To build your business with the least amount of time, effort and money; repeat and referral business is an important aspect of your marketing plan. However, when expectations of customers and vendors...
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What Strategies Are You Changing Now to Make 2013 More Profitable?
I know you don’t want to face it, but 2013 is much closer than you think. Have you created your goals and strategies for the new year yet? Have you decided the next level you want to take your...
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Is Your Differentiation Really Different or Just an Expectation?
While supporting Small Business Saturday this weekend, I asked the main street shops what made them different – what was going to compel consumers to shop at their stores rather than the big box ones?...
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Trouble Finding Investors or Prospects? Maybe It’s Your Marketing Strategy...
Trust is the number one motivator in getting prospects and investors to take action with your business. However, how do you build that trust? And once you have the trust, how do you retain it? The...
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Marketing Misconceptions
Marketing comes in many shapes and sizes; websites, advertisements, commercials, networking, presentations, branding, etc. and it can become confusing which tactics would work best for your business...
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How to Earn More Money by Using Effective Time Management
When you set out for business for yourself, you have plans, goals and expectations. After the thrill of start up has passed, you start to review where you are at, what you have accomplished and where...
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5 Secrets to Customer Loyalty & Repeat Business
The secret to customer loyalty and repeat business is exceptionally high customer experience. That’s it. I know, you’re thinking you can stop reading now. You’ve been told this millions of times....
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Is Ego Killing Your Brand?
Recently, I’ve had two unprovoked, very distasteful interactions with marketing professionals. One, a self published niche sales and marketing consultant who was aggressive and argumentative during a...
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